You are steps away from Branding yourself as a leader in your industry with a custom Blog that Brands you. Standing out from the competition.
5 Reasons Why You Should Have Your Own Blog
1. Build Your Own Personal Brand A personal brand is stronger than a company brand. Nowadays, people tend to trust more in people rather than corporations. Customers know that people care about them more than corporations do. Who is more likely to be there when you need help the most: a massive MNC with 100 years of track record or the financial consultant you’ve known for 5 years? Then again, how many times have you been complaining about the poor customer service of big companies? But when you know you’re calling a person instead of a company, you will expect a healthy relationship.
2. Drive Traffic From Organic Search Search engines love websites with frequently updated contents. That’s why you will often find blogs on the top search results. You don’t need to have pages with thousands of backlinks to rank or appear on the top of search results. Playing with the right keyphrases can be the deciding factor.
3. Attract Recurring Visitors The ever-changing nature of blog will give reasons for visitors to come back again every week or even daily. If you use a static website, people will just look at it once and 99.9% of the time will never come back. What’s the point of seeing the same page again? And by retaining visitors, your effort to drive new traffic can be easy over the time. Let’s say your advertising campaign drive 500 blog visitors per month and 20% of them become loyal readers. By the end of the year, you’ll have a steady 1200 readers/month even if you stop advertising.
4. Create a Circle of Influence When you keep posting valuable information, people will look up to you as an expert. Maybe you’re not the best, but your loyal readers will see you as a dependable source in your specific niche. And they are more likely to take actions based on your advices and directions.
5. Develop Yourself More in Your Area of Expertise Another good point about blogging is you don’t have to be a veteran in your field to start. If you’re just starting out, your blog will be a journal of your journey to reach your destination. What I want to emphasize is that by blogging, you will be constantly learning as you’re writing. Someone once said that if you’re really understand what you’re doing, you must be able to put it into clear and concise words.
